With low-cost survey tools like SurveyMonkey at their fingertips and ever-present budgetary pressures, it is easy to see why some associations are foregoing market research expertise and going the DIY route where their member needs surveys are concerned.
Outstanding leaders in the not-for-profit sector have common characteristics. Certainly they must be aligned with their employer's mission and be a compelling advocate who engages others in that mandate. They must be effective communicators. Leaders engender confidence. What else are not-for-profit boards seeking in staff leaders?